The Basic Theory EDIT.


Some words from the editor... 

My name is Sin Yee and I am one of the proud founder of Basic Theory. Since the launch of the brand, we are trying to instil, advocate and educate our consumers on living a more balanced and positive lifestyle. In today's modern world where efficacy is everything, there is an urgent need for us slow down a little.

But I am not perfect and very often like most of you, I get overwhelmed with work and life as well. 

So, after heaps of discussion, we've decided to launch the Basic Theory EDIT, to allow us to share and learn from each other (you, and us!). 

Basic Theory EDIT is about lifestyle-anything. From fashion to beauty, favourite brands to recipes and the list goes on. I enjoy curating and sharing meaningful, quality content and I am so looking forward to this new position as the chief editor of the Basic Theory EDIT. We are going to share many beautiful moments & memories together and I hope you are excited too!

P/S We are also planning new concepts and new product releases for Basic Theory. I can't wait to share everything with all of you!