Basic Theory was established in May 2015 by a pair of soul-sisters. Believing in fine qualities and designs, they launched this brand to idealize their concept of slow-living. It was the complexity of today’s modern lifestyles that prompted them into realizing that the basic and simple pleasures in life are constantly being forgotten.

The brand and our collection are curations of their inspirations and ideas that are meticulously thought out and designed in-house (most of the time) by the both of them. It is all about inspiring and connecting people with the brand & our products.

It is important to slow down a little and take a look at everything around us – that’s our mantra. Our brand & products enhances the essence of a slow life and we believe that is what every single living-being deserve.